Produce For Better Health Foundation

Search form

Print This

November 11, 2016

PBH 5th Annual Supermarket RDs at Fresh Summit
Free Webinar Spotlight: How Trends are Changing the Future of Food
Use of the Fruits & Veggies—More Matters® Logo
PBH’s Newest Fruit and Vegetable Guide
2017 Annual Conference – Registration Savings
November Social Media Posts
Thank You! New and Returning Donors



PBH 5th Annual Educational and Networking Supermarket RDs at Fresh Summit Program


Produce for Better Health Foundation (PBH) hosted 17 supermarket dietitians and chef bloggers, representing over 6,700 stores nationwide for its 5th annual Supermarket Dietitians at Fresh Summit Program, October 13-16 in Orlando, Florida.  The four-day program featured several education sessions focused on top-line issues surrounding fruit and vegetables, various networking occasions, and a supermarket store tour.  Additionally, the dietitians and bloggers were given dedicated time on the Fresh Summit expo floor allowing them to learn more about specific fruits and vegetables and the challenges and opportunities growers, shippers, and marketers are facing today. 


“Each year since its inception, this program has expanded in breadth and depth related to the session topics, presenters, and participants.” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH.  “For example, this year for the first time we included a couple of chef and food bloggers.  We all know how influential bloggers can be with consumers and by including them in our educational program PBH is able to provide them with a wealth of fruit and vegetable information and resources.  Today more than ever before, we know how important relevant and accurate information is as we all work to increase consumption of fruit and vegetables.”


Dietitians from the following chains participated in the program: Big Y Foods, Inc., Coborn’s, Dierbergs Markets, Giant Food, GIANT Food Stores/MARTIN’s Food Markets, HAC Retail, Harmons Grocery, Jewel-Osco, Loblaw Companies Ltd., Meijer, Inc., Niemann Foods, Inc., Redner’s Markets, ShopRite, Skogen’s Festival Foods and The Kroger Company.


“While many of us in the industry are now working directly with supermarket dietitians and food bloggers, we are doing so in large-part because of the relationships PBH has built and strengthened with these same folks over the last several years.” said Scott Owens, PBH Chairman of the Board, Wonderful Citrus. “PBH was definitely one of the first organizations to recognize the critical role supermarket dietitians play in helping us increase the sale and consumption of fruit and vegetables.  PBH is uniquely positioned to provide these types of educational programs to supermarkets, bloggers and to members of the fruit and vegetable industry because of the vast amount of resources they make available, coupled with their promotion of all forms of fruit and vegetables.”


PBH extends our sincerest appreciation to the sponsors of this program:


Platinum Sponsors

  • Apio/Eat Smart
  • Avocados from Mexico
  • Produce Marketing Association

Gold Sponsors

  • California Avocado Commission
  • Chelan Fresh
  • Earthbound Farms
  • Sun-Maid Growers of California

Silver Sponsors

  • Alliance for Food & Farming
  • Bard Valley Natural Delights
  • Del Monte Fresh
  • Giorgio Fresh Mushrooms
  • Michigan Apple Commission
  • Ocean Mist
  • Pear Bureau Northwest
  • Seneca
  • Stemilt Growers, Inc.

Bronze Sponsors

  • California Strawberry Commission
  • Chilean Fresh Fruit Association
  • Red Sun Farms


Free Webinar Spotlight: How Trends are Changing the Future of Food


Join us on Tuesday, November 15, 2016 from 2:00-3:00pm EST for a webcast focused on How Health, Economic, & Flavor Trends are Changing the Future of Food presented by Suzy Badaracco, MS, RD President, Culinary Tides, Inc.  Suzy Badaracco is a toxicologist, chef, and registered dietitian. She holds a BS degree in Criminalistics, an Associates degree in Culinary Arts, and a MS in Human Nutrition. Suzy has worked as a trends forecaster for food industry clients since 1992. Suzy has been trained in military intelligence, chaos theory, and predictive analysis techniques used by both corporate and government bodies. Using these techniques she has been able to successfully predict and profile food, flavor, and health trends.


Today, perhaps more than ever before, food businesses must understand factors influencing food trends in order to successfully navigate them. Those factors -- including consumer attitudes, health beliefs, the economy, and flavor profiles -- shape the marketplace and influence the success of new products at the store or on the menu. Consumers are moving out of the economic crisis both emotionally and behaviorally, which has included more extreme food and beverage behaviors, leading to a more complex landscape in which to navigate.


Participants in the webinar will learn:

  1. Better recognize what issues and influencers are changing the future of food       
  2. Predict the opportunities for making foods successful in the marketplace
  3. Differentiate between long and short lived trends


Please register by visiting


After registering, you will receive a confirmation e-mail containing further information about joining the Webinar, including dial-in instructions. 



Use of the Fruits & Veggies—More Matters® Logo


Did you know that one of the greatest benefits of your annual support of PBH is use of the Fruits & Veggies—More Matters logo?  According to the 2015 survey of moms who recognize the logo, 53% say they are more likely to purchase a product carrying the logo on pack.  If you’ve already signed the license agreement, all you need to do is email a mock-up of the label for approval to Kristen Stevens, – it’s that EASY!  Contact Kristen as well if you would like to become a licensee.  And remember – approved use of the logo helps to qualify your organization as a Champion or Role Model for 2016!



PBH’s Newest Fruit and Vegetable Guide


PBH has a new comprehensive, education and marketing resource guide about fruits and vegetables!  The Health & Wellness Resource Guide for Fruits & Vegetables includes new nutrition facts panels, health and nutrient content claims, social media posts, and healthy recipes with photos for 41 top produce items, with enhanced information about artichokes, potatoes, pears, and 100% Concord Grape Juice. Background information on consumption trends and responses to common consumer questions are also provided.  Download the resource today (note, the document is 28 MG, 175 pages and will be updated twice annually, including additional fruits and vegetables).


If you’re interested in sponsoring a particular commodity, contact the PBH Development department.

2017 Annual Conference – Registration Savings


Who doesn’t like to save money?  Register before December 31, 2016 for PBH’s 2017 Annual Conference: The Consumer Connection and save up to $200 on the registration fee!  PBH’s Annual Conference will return to the Omni Scottsdale Resort & Spa at Montelucia for a second consecutive year, April 5-7.  This 5-star hotel, nestled at the base of Camelback Mountain, is an intimate oasis inspired by the exotic locale of Spain’s Andalusia region.  Join retailers, supermarket and foodservice dietitians, suppliers, growers, shippers and processors to BUILD strategic alliances, GROW your brand, LEARN from vibrant speakers, PARTNER with colleagues, and CONNECT with peers. 


What’s New in 2017?

  • Over 12 hours of educational sessions focused on a variety of topics, including: Effective Consumer Messaging, Labeling Requirements, Social Media Training, Foodservice and C-Store Trends, and a presentation by Nielsen focused on The Role of Fruit and Vegetables in the Search for Better Health.
  • Exclusive Business Exchange Appointment times spread over a three-day period, utilizing scheduling software so you can meet WHO you want, WHEN you want.
  • Our keynote speaker, Scott McKain, CSP, CPAE, an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.”

Back by Popular Demand

  • PBH’s Awards Luncheon recognizing PBH’s Champions, Role Models, Ambassadors, and Supermarket Dietitian of the Year for their continued efforts in the fruit and vegetable industry.
  • Our flagship eating occasion, The Walkabout Market Dinner, featuring a bountiful display of fruit and veggie-infused cuisine in a casual strolling dinner celebrating the superstars of the food chain.
  • The opportunity to make an appointment with our conference photographer to update your corporate photo.  This perk is included in your conference registration. 


If you haven’t yet attended a PBH Annual Conference, 2017 is the PERFECT time to do so!  Register by December 31, 2016 to save up to $200 on your registration! 

November Social Media Posts


While we’re all gearing up for the holiday season, always remember to keep a healthy menu in mind. Help your fans kick off the Thanksgiving holiday with our social media posts!



Thank You! New and Returning Donors


Donor Recognition: Your Support Matters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from September 28, 2016 through October 26, 2016.  Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


New Donors:
Bowman Fruit Sales


Returning Trustees ($10,000+ Contribution):
Ahold USA
American Frozen Food Institute
Domex Superfresh Growers


Donors Who Increased Their Contribution:

Avocados from Mexico
Ocean Mist Farms


Returning Donors:

Bozzuto's, Inc.
Country Fresh Mushrooms
DiMare Fresh, Inc.
Foxy Fresh Produce/The Nunes Company, Inc.
Fresh Produce Association of the Americas
Fyffes North America, Inc.
GreenGate Fresh, LLLP
HPC Foods, Ltd.
Idaho-Eastern Oregon Onion Committee
Jasmine Vineyards, Inc.
McDonald's Corporation
Morita Produce Company & Nuthouse
Norpac Foods, Inc.
Pure Fresh, LLC
Torrey Farms, Inc.
Wal-Mart Stores, Inc.



PBH Direct! Archive


You may also be interested in …