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November 6, 2015

PBH's Supermarket RD's at Fresh Summit Program
Use of the Fruits & Veggies—More Matters® Logo
PBH's 2015 Industry Recognition Awards
2016 Annual Conference Registration – Save Money!
November Social Media Posts
Thank You! New and Returning Donors



PBH's Supermarket RD's at Fresh Summit Program


PBH hosted 23 supermarket dietitians from fifteen states, representing over 9,200 stores nationwide for its 4th annual Supermarket Dietitians at Fresh Summit Program. The four-day program featured several education sessions, a culinary demonstration, various networking occasions, and a supermarket store tour. Additionally, the dietitians were given dedicated time on the expo floor allowing them to learn more about specific fruits and vegetables and the challenges and opportunities growers, shippers, and marketers are facing today. Dietitians from the following chains participated in the program: Albertson's/Safeway, Big Y Foods, Fareway Stores, Inc., Giant Eagle, Inc., GIANT Food Stores/MARTIN's Food Markets, H-E-B, Hy-Vee, Inc., Ingles Markets, King Soopers/City Market, Loblaw Companies, Ltd., Lowes Foods, Mariano's/Roundy's Supermarkets Inc., The Kroger Company, Meijer, Military Community and Family Policy DOD, Northgate Gonzalez Market, ShopRite Supermarkets, Inc., Skogen's Festival Foods, and Weis Markets.


PBH extends our sincerest appreciation to the sponsors of the PBH educational program and event:

  • Platinum Sponsor
    • PMA
  • Gold Sponsors
    • Avocados from Mexico
    • California Avocado Commission
    • Chelan Fresh Marketing
    • Earthbound Farms
    • Sun-Maid Growers of California
  • Silver Sponsors
    • Bard Valley Natural Delights
    • Blueberries from Chile
    • California Cantaloupe Advisory Board & Leafy Greens Marketing Agreement
    • Giorgio Fresh Mushrooms
    • Giumarra Companies
    • Michigan Apple Commission
    • Pear Bureau Northwest
    • Rainier Fruit Company
    • Seneca Foods
    • Stemilt Growers
  • Bronze Sponsors
    • California Strawberry Commission
    • Grimmway Farms
    • Ocean Mist Farms
    • Red Sun Farms

Use of the Fruits & Veggies—More Matters® Logo


Did you know that one of the greatest benefits of your annual support of PBH is use of the Fruits & Veggies—More Matters logo?  According to the 2015 survey of moms who recognize the logo, 53% say they are more likely to purchase a product carrying the logo on pack.  If you’ve already signed the license agreement, all you need to do is email a mock-up of the label for approval to Kristen Stevens, – it’s that EASY!  Contact Kristen as well if you would like to become a licensee.  And remember – approved use of the logo helps to qualify your organization as a Champion or Role Model for 2015!


PBH's 2015 Industry Recognition Awards


PBH's annual industry recognition award programs are quickly drawing to a close for 2015. All honorees will be honored during our 2016 Annual Conference in Scottsdale, Arizona. Don't delay, submit your information today!


Fruits & Veggies—More Matters Champion and Role Model Program – This program recognizes supermarkets and input suppliers (seed manufacturers, growers, shippers, processors, etc.) for their support of PBH’s mission and the Fruits & Veggies—More Matters brand.  Depending on the type of activity and support, a company can qualify as a Champion or as a Role Model. 


Supermarket Dietitian of the Year – Three to five dietitians will be chosen and honored as PBH’s Supermarket Dietitians of the Year for 2015.  Submissions can be self-nominations or from a co-worker or manager.  The full criteria can be found on the website.


Questions and submissions can be emailed to –


2016 Annual Conference Registration – Save Money!


Mark your calendars for PBH’s 2016 Annual Conference: The Consumer Connection scheduled for April 4-6 at the Omni Scottsdale Resort & Spa at Montelucia.  This 5-star hotel, nestled at the base of Camelback Mountain, is an intimate oasis inspired by the exotic locale of Spain’s Andalusia region.  Reminiscent of a picturesque Andalusian village, the resort features arching entryways, tranquil fountains and floral walkways.  


PBH’s daily room rate during the conference, $250, is almost 50% off the regular room rate of $459 plus no resort fees and complimentary Wi-Fi in every guestroom!  If you haven’t yet attended a PBH Annual Conference, 2016 is the PERFECT time to do so!  Register by 12.31.15 and save $100!


November Social Media Posts


While we’re all gearing up for the holiday season, always remember to keep a healthy menu in mind.  Help your fans kick off the Thanksgiving holiday with our social media posts!


Thank You! New and Returning Donors


Donor Recognition: Your Support Matters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from September 23, 2015 through October 28, 2015.  Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


New Donors:

Fresh from the Start
Freshway Foods

Returning Trustees ($10,000+ Annual Contribution):

American Frozen Food Institute
Chelan Fresh Marketing
Florida Fruit & Vegetable Association
Sunkist Growers, Inc.


Donors Who Increased Their Annual Contribution:
California Leafy Greens Marketing Agreement
Red Sun Farms
Sakata Seed America, Inc.


Returning Donors:

B & C Fresh Sales, Inc.
Ben Litowich & Son, Inc.
Bozzuto's, Inc.
California Cantaloupe Advisory Board
Ciruli Brothers
Country Fresh Mushrooms
DiMare Fresh, Inc.
Donelan's Supermarkets
Giumarra Companies
Keyes Fibre Corporation
Lakeshore Foods Corporation
Lunds and Byerly’s
New York Apple Association, Inc.
New York Apple Sales, Inc.
Rohrer Brothers, Inc.
Rousseau Farming Company



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