Produce For Better Health Foundation

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October 7, 2016

PBH 5th Annual Supermarket RDs at Fresh Summit
PBH's Formula 5 Marketing Competition
2017 Sponsorship Opportunities Now Available
2017 Annual Conference – Registration Savings
October Social Media Posts
Thank You! New and Returning Donors



PBH 5th Annual Supermarket RDs at Fresh Summit


For the fifth consecutive year, PBH will host a small group of supermarket dietitians for a PBH sponsored educational program October 17-19 in Orlando, FL.  Supermarket dietitians, representing over 6,700 stores, will gain key insights into the top-line issues surrounding fruit and vegetables and learn how to best interact with consumers utilizing communication strategies and tactics.  Invaluable networking sessions are also a key part of the agenda, providing sponsors and invited dietitians the opportunity to strengthen existing relationships, while establishing new contacts.


PBH is pleased to recognize the sponsors of the 2016 program:


Platinum Sponsors

  • Apio/Eat Smart
  • Avocados from Mexico
  • Produce Marketing Association

Gold Sponsors

  • California Avocado Commission
  • Chelan Fresh
  • Earthbound Farms
  • Sun-Maid Growers of California

Silver Sponsors

  • Alliance for Food & Farming
  • Bard Valley Natural Delights
  • Del Monte Fresh
  • Giorgio Fresh Mushrooms
  • Michigan Apple Commission
  • Ocean Mist
  • Pear Bureau Northwest
  • Seneca
  • Stemilt Growers, Inc.

Bronze Sponsors

  • California Strawberry Commission
  • Chilean Fresh Fruit Association
  • Red Sun Farms


PBH's Formula 5 Marketing Competition


The Formula 5 marketing competition, sponsored by PBH, offers marketing majors, at accredited colleges and universities within the United States, the opportunity to influence fruit and vegetable marketing, sales, and consumption within America.  The competition, begun in 2014, has steadily grown resulting in over 30 submitted proposals for the first two years.  The third year of the competition has begun with PBH receiving formal notification from 14 universities of their intention to submit a total of 45 proposals by the end of 2016.  Four proposals will be selected as finalists and the team lead and sponsoring professor will be invited to attend PBH's 2017 Annual Conference, April 5-7 in Scottsdale, Arizona to present their proposals for final judging and evaluation.  Questions on the marketing competition can be directed to Kristen Stevens, or 302.235.2329,x312.


2017 Sponsorship Opportunities Now Available


Looking to broaden your professional network? Connect with supermarket dietitians? Enhance the value of your message to consumer by partnering with PBH?  The variety of PBH's 2017 sponsorship opportunities are what you've been looking for! Whether you want to increase visibility for your product, engage in 1:1 networking sessions with dietitians and other influencers, help shape consumer research, or explore the world of social media, PBH has available the opportunities you want and need. However, many of the 2017 sponsorships are already SOLD so don't delay!  Contact today to learn more about these sponsorship opportunities.


2017 Annual Conference – Registration Savings


Who doesn't like to save money?  Register before December 31, 2016 for PBH's 2017 Annual Conference: The Consumer Connection and save up to $200 on the registration fee!  PBH's Annual Conference will return to the Omni Scottsdale Resort & Spa at Montelucia for a second consecutive year, April 5-7.  This 5-star hotel, nestled at the base of Camelback Mountain, is an intimate oasis inspired by the exotic locale of Spain's Andalusia region.  Join retailers, supermarket and foodservice dietitians, suppliers, growers, shippers and processors to BUILD strategic alliances, GROW your brand, LEARN from vibrant speakers, PARTNER with colleagues, and CONNECT with peers. 


What's New in 2017?

  • Over 12 hours of educational sessions focused on a variety of topics, including: Effective Consumer Messaging, Labeling Requirements, Social Media Training, Foodservice and C-Store Trends, and a presentation by Nielsen focused on The Role of Fruit and Vegetables in the Search for Better Health.
  • Exclusive Business Exchange Appointment times spread over a three-day period, utilizing scheduling software so you can meet WHO you want, WHEN you want.
  • Our keynote speaker, Scott McKain, CSP, CPAE, an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.”

Back by Popular Demand

  • PBH's Awards Luncheon recognizing PBH's Champions, Role Models, Ambassadors, and Supermarket Dietitian of the Year for their continued efforts in the fruit and vegetable industry.
  • Our flagship eating occasion, The Walkabout Market Dinner, featuring a bountiful display of fruit and veggie-infused cuisine in a casual strolling dinner celebrating the superstars of the food chain.
  • The opportunity to make an appointment with our conference photographer to update your corporate photo.  This perk is included in your conference registration. 

If you haven't yet attended a PBH Annual Conference, 2017 is the PERFECT time to do so!  Register by December 31, 2016 to save up to $200 on your registration! 


October Social Media Posts


Summer is officially over, and fall is in full effect! Time to enjoy the flavors of fall, the cool, crisp air, and we can't forget about Halloween! Help your fans kick off the fall season with our social media posts!



Thank You! New and Returning Donors


Donor Recognition: Your Support Matters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from August 22, 2016 through September 28, 2016.  Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.



Donors Who Increased Their Contribution:
Juice Products Association
Kellogg Company
Martinez & Sons Produce, Inc.
Pear Bureau Northwest
Potatoes USA
The Wonderful Company


Returning Trustees ($10,000+ Contribution):

Black Gold Farms, Inc.
Florida Fruit & Vegetable Association
Monsanto Company
Ocean Spray Cranberries, Inc.
United Fresh Produce Association


Returning Donors:

Agroamerica Fruit Company
Amigo Farms, Inc.
B & B Produce, Inc.
B&W Quality Growers
Blanc Display Group
Blue Marble Brands
Calavo Growers, Inc.
California Table Grape Commission
Chilean Fresh Fruit Association
Ciruli Brothers
Crosset Company
Growers Express, LLC
Harps Food Stores, Inc.
Keyes Fibre Corporation
L & M Companies, Inc.
Lakeshore Foods Corporation
National Produce Consultants, Inc.
National Raisin Company
New England Produce Council
New York Apple Sales, Inc.
North Bay Produce, Inc.
Pasquinelli Produce Co.
Price Chopper Supermarkets
Ready Pac Foods, Inc.
Rousseau Farming Company
Sarabian Farms
Scott Farms, Inc.
Tops Markets, L.L.C.
Walter P. Rawl & Sons, Inc.
Wegmans Food Markets
Wild Blueberry Association of North America
Yakima Fresh L.L.C.



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