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September 5, 2014

Join the Celebration for Fruits & Veggies—More Matters® Month
PBH 2015 Annual Conference Registration Now Open
Professional Ambassador Program Debut
PBH Recognition Programs
September Social Media Posts
Donor Recognition & New Donor Welcome: Your Support Matters!

Join the Celebration for Fruits & Veggies—More Matters® Month

September is Fruits & Veggies—More Matters month and Produce for Better Health Foundation (PBH) is celebrating with a ‘Fuel Up with Every Form' toolkit and an integrated social media program. The toolkit incorporates ad slicks, memes, social media posts, POS or price signs, and a calendar listing the fruit and vegetable PBH will be highlighting daily. These elements are the perfect tools for retailers, processors, supermarket dietitians, and other health professionals to use in their consumer outreach efforts throughout Fruits & Veggies—More Matters month.

A different form of fruit and vegetables (fresh, frozen, canned, dried and 100% juice) will be featured each week on the Fruits & Veggies—More Matters Facebook, Twitter, Pinterest, and Instagram, platforms.

  • Week 1 - Fresh
  • Week 2 - Frozen
  • Week 3 - Canned
  • Week 4 - Dried
  • Week 5 - 100% Fruit and Vegetable juice

A post and collage image of the fruit and vegetable, along with a recipe will be featured each day to encourage consumers to eat more fruit and vegetables. Each post and meme will also provide helpful selection and storage tips. You can also celebrate Fruits & Veggies—More Matters month by:

  • Linking to from your website and join the 3,000+ sites that already benefit from our fruit and vegetable information portal.
  • Informing others that September is Fruits & Veggies—More Matters month and encouraging them to eat just one more fruit or vegetable.
  • Encouraging others to try a new fruit and vegetable. At www.FruitsAndVeggiesMoreMatters.orgyou will find selection, storage, and preparation tips for more than 100 fruits and vegetables.
  • Championing a ‘fruit and vegetable' challenge in your workplace to see who can eat the most fruit and vegetables during September.
  • Visiting to sign-up to receive updates.


    PBH 2015 Annual Conference Registration Now Open

    Registration for PBH's 2015 Annual Conference: The Consumer Connection is now open! The conference unites companies and individuals for a noteworthy 3-day conference full of high-energy sessions, one-on-one business meetings, up-to-date research, and a variety of interactive events designed specifically to help YOU connect. Join retailers, supermarket dietitians, suppliers, growers, shippers and processors to BUILD strategic alliances, GROW your brand, LEARN from vibrant speakers, PARTNER with colleagues, and CONNECT with peers.

    What's New in 2015?

    • A 24-hour Networking Room for sponsors and attendees to meet one-on-one, share products, and build lasting partnerships.
    • A one-of-a-kind program line-up featuring experts from various fields, useful research for your next marketing campaign, and networking time to get the most out of attending.
    • Exclusive Business Exchange Appointment times spread over a three-day period, utilizing scheduling software so you can meet WHO you want, WHEN you want.
    • Our keynote speaker, David Meerman Scott, an internationally-acclaimed marketing strategist, and author of 9 books including three international bestsellers.

    Back by Popular Demand

    • Our ever-popular Awards Luncheon recognizing PBH's Champions, Role Models, Ambassadors, and Supermarket Dietitian of the Year for their continued efforts in the fruit and vegetable industry.
    • Our flagship eating occasion, The Walkabout Market Dinner, featuring a bountiful display of fruit and veggie-infused cuisine in a casual strolling dinner celebrating the superstars of the food chain.

    Past Attendee Feedback

    “The meeting had a nice balance of content and networking sessions, and the PBH team did an OUTSTANDING JOB from planning to onsite execution.”

    “As a supermarket RD who promotes the ‘whole store' – this gives me the opportunity to focus on the produce vendors and doing MORE with fruits and veggies.”

    “The annual conference was so educational; I took away many great ideas! I enjoyed every minute of the meeting.”

    “Amazingly well organized and informative! Excellent information as expected, but organization exceeded my expectations.”

    If you are interested in receiving complimentary registration to all events plus a wealth of high-visibility benefits, contact the PBH Development Team to inquire about available sponsorship opportunities before they sell out!

    Professional Ambassador Program Debut

    PBH recently developed a program to encourage the younger generation of nutrition professionals to join with us as a PBH Professional Ambassador to help us increase fruit and vegetable consumption for America's health. The program falls in-line with PBH's industry Ambassador program, as well as the other recognition programs such as Supermarket Dietitian of the Year, and Fruits & Veggies—More Matters Champions and Role Models.

    To be considered a PBH Professional Ambassador, an individual must complete 10 items supporting PBH's mission and the Fruits & Veggies—More Matters national health campaign. Examples include, but are not limited to the following:

    • Become familiar with the many available resources PBH offers on its websites.
    • Stay informed of PBH news, activities, and resources by signing up to receive e-communications.
    • Promote Fruits & Veggies—More Matters with peers and colleagues at the collegiate and community levels.
    • Follow our social media platforms and share the information with your friends.

    PBH Recognition Programs

    With only four months remaining in 2014, it's time to collect and submit to PBH everything you and your company have been doing to support PBH's mission and promote Fruits & Veggies—More Matters to be recognized as a Champion, Role Model, Ambassador, or Supermarket RD of the Year! While these programs run on a calendar year, PBH is currently tracking 70 companies to potentially be recognized as 2014 Fruits & Veggies—More Matters Champions or Role Models!

    Albert's Organics/UNFI
    Big Y
    Blanc Industries
    Borton Fruit
    California Avocado Commission
    California Strawberry Commission
    Chilean Fresh Fruit Association
    Del Monte Fresh
    Dole Food Company, Inc.
    Domex Superfresh Growers
    Duda Farm Fresh Foods
    Family City
    Festival Foods
    Food Emporium
    Giant Eagle
    Gills Onions
    Giorgio Fresh Mushrooms
    Harris Teeter
    Hass Avocado Board
    Indianapolis Fruit Co.
    Kellogg Company
    Key Foods
    King Kullen
    National Mango Board
    Marsh Supermarkets
    Monsanto Vegetable Seeds
    Mushroom Council
    NatureSeal, Inc.
    Paramount Citrus
    Pear Bureau Northwest
    Phillips Mushroom Farms
    Price Chopper
    Rainier Fruit Co. Inc.
    Ruiz Sales
    Sage Fruit Co.
    Seneca Foods
    Silgan Containers
    Stemilt Growers
    Sun-Maid Growers
    Syngenta Corporation
    Sysco Corporation
    Taylor Farms
    The Oppenheimer Group
    The Packer
    U.S. Apple Association
    Ventura Foods
    Wawona Frozen Foods
    Weis Markets
    Well-Pict Berries

    Additionally, PBH currently works closely with 31 Ambassadors to spread the word about PBH's activities and share with potential donors why they should support PBH. Tracey Altman, Wholly Guacamole
    Shirley Axe, Ahold USA
    Kathy Barsotti, Barsotti Juice Company
    Leah Brakke, Black Gold Farms
    Phillip Brooks, H. Brooks & Company
    Karen Brux, Chilean Fresh Fruit Association
    Katie Calligaro, Canned Food Alliance
    Mark Campion, Taylor Farms
    Gaines Chamberlain, Blanc Industries
    Chris Christian, California Strawberry Commission
    Kaci Komstadius, Sage Fruit
    Lindsay Ehlis, Borton Fruit
    Chavanne Hanson, Nestle
    Brett Libke, The Oppenheimer Group
    Megan McKenna, National Mango Board
    Matt Middleton, Ventura Foods
    Kraig Naasz, American Frozen Food Institute
    Howard Nager, Domex Superfresh Growers
    Paul Palmby, Seneca Foods
    Roger Pepperl, Stemilt Growers, Inc.
    Sabrina Pokomandy, Red Sun Farms
    Mac Riggan, Chelan Fresh Marketing
    Richard Ruiz, Ruiz Sales
    Allan Sabatier, Del Monte Fresh
    Xander Shapiro, Del Monte Foods
    Rich Tavoletti, Canned Food Alliance
    Lori Taylor, The Produce Mom
    Brian Threlfall, Giorgio Fresh Mushrooms
    Nichole Towell, Duda Farm Fresh Foods
    Peggy Walker, Vance Publishing
    Mark Weinfeld, DGWB
    Suzanne Wolter, Rainier Fruit Co., Inc.

    September Social Media Posts

    With the seasons changing and school back in session, things can become overwhelming! Guide your fans through this busy time of year with our social media posts!


    PBH is pleased to recognize the following companies who have contributed their support of the Foundation from July 16, 2014 through August 26, 2014. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.

    New Donors:
    Amvac Chemical Corporation

    Returning Trustees ($10,000+ Annual Contribution):
    Bayer CropScience
    Canned Food Alliance
    Del Monte Foods
    Paramount Citrus
    The Walt Disney Company

    Donors Who Increased Thier Annual Contribution:
    Coast Produce Company
    Sterilox Food Safety

    Returning Donors:
    Andrews Brothers, Inc.
    Bejo Seeds, Inc.
    BelleHarvest Sales, Inc.
    Borton and Sons
    Coast To Coast Produce, L.L.C.
    Crosset Company
    Golden Sun Marketing
    Harps Food Stores, Inc.
    HPC Foods, Ltd.
    L & M Companies, Inc.
    Mission Produce, Inc.
    National Produce Consultants, Inc.
    New York Apple Sales, Inc.
    Sakata Seed America, Inc.
    Save Mart Supermarkets
    Sunview Marketing International
    Tree Top, Inc.
    Yucatan Foods



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