Produce For Better Health Foundation

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May 5, 2017

2017 Annual Conference Recap
2016 SRDs of the Year
Formula 5 Marketing Competition
PBH’s Webinars and Research Reports
May Social Media Posts
Thank You! New and Returning Donors



2017 Annual Conference Recap


The annual conference for Produce for Better Health Foundation, The Consumer Connection, was held April 5-7 in Scottsdale, Arizona.  Close to 250 fruit and vegetable marketers and executives, retail buyers and vice presidents, foodservice operators, registered dietitians, bloggers, commodity boards, suppliers, growers and university professors and students attended the conference.  The conference afforded attendees the opportunity to Build strategic alliances, Grow their brand, Learn from vibrant speakers, Partner with colleagues, and Connect with Peers.


The conference opened Wednesday, April 5 and was filled with 1:1 business exchange appointments affording conference sponsors the opportunity to meet with any conference attendee, PBH Committee meetings and educational sessions focused on social media marketing, fruit and vegetable messaging that resonates with consumers and ideas on marketing organic fruit and vegetables.  The day concluded with the conference’s opening reception and first night of the evening lounge.


The second day of The Consumer Connection was filled with informative presentations and capped off by the infamous Walkabout Market Dinner, a culinary celebration of fresh, frozen, canned, dried fruit and vegetables, and 100% juice, as well as the last night of the evening lounge.  Wendy Reinhardt Kapsak, MS, RDN, President and CEO, Produce for Better Health Foundation began the day outlining her ‘from seed to sauté pan to table’ vision for the foundation.  Several educational sessions were also offered focusing on the role of fruit and vegetables in the search for better health, strategies for improving flavor and increasing demand for fruit and vegetables, learning how and when to introduce fruit and vegetables to babies, educating consumers on farming practices and new food labeling requirements.  The day concluded with the Walkabout Market Dinner which highlighted various dishes featuring fruit and vegetables from our sponsors. 


The third, and final, day of PBH’s annual conference, The Consumer Connection, kicked off with the presentations from the finalists of PBH’s Formula 5 Marketing Competition, followed by the keynote speaker presentation, Create Distinction: What to Do When Great Isn’t Good Enough to Grow, by Scott McKain.  The annual PBH awards luncheon honored the 2016 Champions, Role Models, Supermarket RDs of the Year, Excellence Winners and the winners of the Formula 5 Marketing Competition.  The conference concluded with a closing reception overlooking the mountains of Scottsdale.


PBH is pleased to recognize the following companies as sponsors of the 2017 annual conference, The Consumer Connection

Platinum – Campbell Soup Company, Stemilt Growers, Sunkist Growers, Sun-Maid Growers of California and Wonderful Citrus

Gold – Del Monte Fresh Produce, Monsanto Vegetable Seeds and The Walt Disney Company

Silver – California Cling Peach Board, Earthbound Farms, Giorgio Fresh Mushrooms, Green Giant Fresh/Robinson Fresh, Marie’s and StarKist Co.

Bronze – American Beverage Association, Black Gold Farms, Chelan Fresh, Dole Packaged Foods, Eat Smart from Apio and PMA

Benefactor – Alliance for Food & Farming, American Frozen Food Institute, Chartwells K12, Domex Superfresh Growers, Juice Products Association, Melissa’s Produce, Naturipe Farms, Ocean Spray, Pacific  Coast Producers, Pepsico, Potatoes USA, Ruiz Sales and Seneca Foods Corporation

Conference Enhancements – Arctic Apples, Bayer, Borton Fruit, California Avocado Commission, Chilean Fresh Fruit Association, Mann Packing, Mariani Nut, Monterey Mushrooms, Nestle USA, Pear Bureau Northwest, Pink Lady America, Red Sun Farms, Sun Orchard Juice, Sysco/Fresh Point, The Cranberry Institute and Zespri®


PBH 2016 Supermarket RDs of the Year


To continue its longstanding history of identifying and honoring the hard work of industry members, apart from their company, who have gone ‘above and beyond’ in their support of the foundation’s mission, Produce for Better Health Foundation (PBH) is pleased to announce the 2016 Supermarket Dietitians of the Year. 


PBH’s Supermarket Dietitians of the Year award recognizes the top supermarket registered dietitians and/or health and wellness staff for their support of Fruits & Veggies—More Matters and of the collective goal of the increasing the sale and consumption of fruit and vegetables.  The 2016 Supermarket Dietitians of the Year were honored during the Awards Luncheon held during PBH’s 2017 Annual Conference:


  • Andie Gonzalez, H-E-B.
  • Molly Hembree, The Little Clinic/Kroger
  • Dana McLaughlin, Inserra Supermarkets
  • Jessica O’Connell, Hannaford Supermarkets
  • Marita Radloff, Robin’s Air Force Base


Formula 5 Marketing Competition


The third year of the Formula 5 marketing competition was marked by increased growth and expansion of the competition, culminating in 4 finalists presenting their marketing proposals during PBH’s 2017 Annual Conference: The Consumer Connection.  The competition offers marketing majors, at accredited colleges and universities within the United States, the opportunity to influence fruit and vegetable marketing, sales, and consumption within America.


In 2016, the competition grew significantly in terms of total participants; 49 proposals from 14 universities across the country were received.  After an internal review, 4 proposals were selected to be presented during the 2017 Annual Conference in Scottsdale, Arizona.  A panel of 5 judges scored each presentation based on criteria such as: Business Proposition, Financials, Marketing Tactics, Measurements, and Viability of the Product/Marketing Proposal. 


The final winning order was announced during PBH’s annual awards luncheon.

  • 1st Place – Arizona State University
  • 2nd Place – California State University, Fresno
  • 3rd Place – West Chester University
  • 4th Place – University of Wisconsin-Whitewater


If interested in participating in the Formula 5 marketing competition for 2017, an email of intent to submit a completed submission must be sent to by September 30, 2017.  Questions on the marketing competition can be directed to Kristen Stevens or 302.235.2329, x312.


PBH Webinars and Research Reports


Interested in one of PBH’s webinars, but not always able to participate?  No worries!  PBH records and archives all past webinars so you can access the information when most convenient for you. 


If you would like to learn more about our webinars and how you can sponsor, contact PBH’s Development Team,


PBH also places all of our research reports on two websites to make it easy for you to review and download for free, and  Check out our latest report, Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012-2016

May Social Media Posts


Warmer weather and bright sunshine work perfectly with spring-time fruits and veggies! Your fans will feel like they’re in paradise with our social media posts.


Thank You! New and Returning Donors


Donor Recognition: Your Support Matters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from March 23, 2017 through April 24, 2017.  Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


New Donors:
Big Chuy Distributors & Sons
Flagstone Foods
Sun Orchard Juicery


Returning Trustees ($10,000+ Contribution):
Duda Farm Fresh Foods, Inc.


Donors Who Increased Their Annual Contribution:
Mucci International Marketing Inc.


Returning Donors:
Basciani Foods
Braga Fresh Family Farms
Brookshire Brothers, Inc.
Deardorff Family Farms
Enza Zaden North America, Inc.
Fresh Produce & Floral Council
Fruit Growers Marketing Association
John Vena, Inc.
Juice Products Association
Market Fresh Produce, L.L.C.
Sun Belle, Inc.
Western Precooling Systems



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