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March 3, 2017

PBH’s New President & CEO
PBH 2016 Role Models and Champions
2017 Annual Conference: Registration Ends Soon
March Social Media Posts
Thank You! New and Returning Donors



PBH’s New President & CEO


Wendy Reinhardt Kapsak joined PBH on February 21, 2017 as the organization’s new President and CEO.  Reinhardt Kapsak joins the organization with extensive background in food, nutrition, health and wellness, as well as agriculture, communications and non-profits, having worked for twelve years at the International Food Information Council (IFIC) and most recently, as Global Lead for Food, Nutrition and Health Partnerships, at the Monsanto Company.  Reinhardt Kapsak succeeds Elizabeth Pivonka, who retired February 17 after a 26 year career at PBH, including 20 years as president and CEO.  Questions??? Wendy can be reached via email,


PBH 2016 Role Models and Champions


In support of its mission to increase the consumption of fruit and vegetables, Produce for Better Health Foundation is pleased to announce the 85 Fruits & Veggies—More Matters® Role Models and 29 Champions for 2016.  The outstanding efforts of these organizations will be formally acknowledged at an awards luncheon on April 7, 2017 during PBH’s Annual Conference: The Consumer Connection in Scottsdale, Arizona, April 5-7.


The 2016 Role Model honorees supported PBH’s mission and the Fruits & Veggies—More Matters brand through a variety of ways: Using the logo on the label or pack of approved products, supporting PBH through social media, being an advocate for PBH and helping to secure new donors.  The Champions demonstrated their support by: Using the logo on marketing materials, packaging, in circulars and in-store POS, or linking to our websites.


2016 Retail Role Models:

  • K-VA-T Food Stores1
  • Meijer, Inc.6
  • Niemann’s Foods, Inc.3
  • Redner’s Markets, Inc.5
  • Robins Air Force Base3
  • Roundy’s Supermarkets, Inc.5
  • Skogen’s Festival Foods4
  • The Kroger Company5
  • United Supermarkets1
  • Weis Markets4

2016 Industry (Non-Retail) Role Models:

  • American Frozen Food Institute6
  • AJ Trucco2
  • Apio, Inc.1
  • Avocados from Mexico1
  • Bard Valley/Natural Delights4
  • Barsotti Juice Company, Inc.5
  • Black Gold Farms4
  • Blue Book Services, Inc.6
  • Borton & Sons4
  • California Avocado Commission5
  • California Cling Peach Board4
  • California Strawberry Commission4
  • Campbell Soup Company4
  • Can Manufacturers Institute3
  • Canned Food Alliance5
  • Chelan Fresh8
  • Chilean Fresh Fruit Association2
  • Crop Science, a Division of Bayer4
  • Del Monte Foods6
  • Del Monte Fresh Produce7
  • Dole Food Company5
  • Dole Packaged Foods, LLC3
  • Domex Superfresh Growers7
  • Florida Fruit & Vegetable Association 3
  • Giorgio Fresh Mushrooms6
  • Green Giant Fresh2
  • Grimmway Farms4
  • Juice Products Association5
  • Luvo, Inc.1
  • Market Fresh Produce, LLC2
  • McEntire Produce, Inc.1
  • Monsanto Company6
  • Monterey Mushrooms2
  • National Watermelon Promotion Board2
  • Naturipe Farms, LLC3
  • Nestle USA3
  • Ocean Mist Farms2
  • Okanagan Specialty Fruits1
  • Pacific Coast Producers6
  • Pear Bureau Northwest6
  • Pink Lady America1
  • Potatoes USA3
  • Produce Business Magazine1
  • Produce Marketing Association5
  • Rainier Fruit Co., Inc.8
  • Red Sun Farms2
  • Robinson Fresh8
  • Ruiz Sales, Inc.5
  • Sabra1
  • Sage Fruit Co, LLC4
  • Seald Sweet1
  • Seneca Foods Corporation6
  • Southern Specialties2
  • StarKist Co.1
  • Stemilt Growers, Inc.9
  • Subway World Headquarters3
  • Sunkist Growers, Inc.5
  • Sun-Maid Growers of California7
  • Sysco/FreshPoint3
  • Taylor Farms3
  • The Morning Star Company1
  • The Oppenheimer Group4
  • The Packer5
  • The Produce News1
  • The Walt Disney Company6
  • Tomato Products Wellness Council2
  • Tree Top, Inc.1
  • U.S. Apple Association5
  • Ventura Foods3
  • Welch’s6
  • Wish Farms1
  • Wonderful Citrus4
  • ZESPRI Kiwifruit2


2016 Retail Champions:

  • Ahold USA4
  • Giant Eagle, Inc.1
  • HEB2
  • Hy-Vee, Inc.3
  • Schnuck Markets, Inc.2
  • Wakefern Food Corporation3

2016 Industry (Non-Retail) Champions:

  • Alliance for Food & Farming1
  • Bejo Seeds, Inc.2
  • Blue Marble Brands1
  • Brothers-All-Natural2
  • Chilean Fresh Fruit Association2
  • Compass Group North America1
  • Dave’s Specialty Imports1
  • Driscoll’s2
  • Duda Farm Fresh Foods1
  • Earthbound Farms1
  • Frieda’s Specialty Produce2
  • Indianapolis Fruit Company2
  • Josie’s Organics, Braga Fresh Family Farms1
  • M&R Farms2
  • Mann Packing, Inc.1
  • Mariani Nut Company1
  • Mariani Packing Company, Inc.3
  • McDonald’s Corporation3
  • Michigan Apple Committee1
  • Midwest Food Processors Association1
  • Mushroom Council1
  • Ocean Spray Cranberries, Inc.1
  • Sun World International, LLC1
  • Valley Fig Growers2


Note: Superscript indicates the number of years that the organization has been an award recipient.

2017 Annual Conference: Registration Ends Soon


Build Strategic Alliances.  Grow Your Brand.  Learn From Expert Speakers.  Partner with New Colleagues.  Network with Supermarket RDs and Other VIP Retail Attendees.  If any or all of these opportunities appeal to you, don’t delay – REGISTER now for PBH’s 2017 Annual Conference!  The conference will be held at the Omni Resort & Spa at Montelucia in Scottsdale, Arizona, April 5-7. 


We’ve also dedicated over 15 hours of exclusive networking time for you to talk with conference attendees about your products, initiatives, and business goals.  Additionally, the conference is packed with almost 15 hours of educational sessions focused on issues important to our industry and to consumers.


Registration ends March 29th so don’t delay!  Trade Press – If you haven’t yet registered, but are interested, contact Kristen Stevens,

March Social Media Posts


March is National Nutrition Month®! Small food changes can go a long way! Our social media posts will help remind your fans that each bite counts! #PutYourBestForkForward

Thank You! New and Returning Donors


Donor Recognition: Your Support Matters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from January 23, 2017 through February 23, 2017.  Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


New Donors:

Amvac Chemical Corporation
Cranberry Institute


Returning Trustees ($10,000+ Contribution):

Campbell Soup Company
Giorgio Fresh Mushrooms
Naturipe Farms LLC
Produce Marketing Association
Silgan Containers


Donors Who Increased Their Annual Contribution:

American Frozen Food Institute
California Avocado Commission
Crop Science, a division of Bayer
Domex Superfresh Growers
Mann Packing Company, Inc.
Monsanto Company


Returning Donors:

Alsum Farms & Produce, Inc.
B & C Fresh Sales, Inc.
Big Y Foods, Inc.
Bushwick Commission Company, Inc.
California Fig Advisory Board
Cal-Ore Produce, Inc.
Festival Foods
Georgia Fruit & Vegetable Growers Association
The Kroger Company
Mushroom Council
Niemann Foods, Inc.
Oneonta Starr Ranch Growers
Rice Fruit Company
Roundy's Supermarkets, Inc.
Sage Fruit Co LLC
San Joaquin Tomato Growers, Inc.



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