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February 6, 2015

PBH Business Plan Stellar Results
PBH Annual Conference: Registration Deadline Nears
Fruits & Veggies—More Matters® Role Models and Champions
The Packer PBH Supplement
February Social Media Posts
February Twitter Party
Thank You! New and Returning Donors



PBH Business Plan Stellar Results


For Produce for Better Health Foundation, 2014 was marked by exceptional results in numerous areas of the annual business plan. The year was highlighted by outstanding media and social media impressions, excellent website traffic, strong industry support and involvement, expanded outreach to health professionals, introduction of two new grant programs, and the development of two reports to help the industry better understand consumers. Highlights include:

Media: The year was particularly strong for media and social media impressions. More than 32 billion media impressions were generated through print and electronic PR and communications efforts: surpassing the 2014 goal and nearly triple all of 2013. Facebook likes for the Fruits & Veggies—More Matters® page surpassed goal for the year (430,000), more than double what had accumulated in the prior 4 years. The Fruits & Veggies—More Matters Twitter and Pinterest social media outlets also performed well with followers surpassing goal for: Twitter= 4,000 and Pinterest=9,200.


Web: A strong number of visits to the website continued since the launch of the upgraded website in 2013. The 297,000 monthly average visits are more than double those of 2013. Total opt-in participants (81,000) were 19% higher than the prior year. Regularly adding new site content, celebrating Fruits & Veggies—More Matters month, and promoting the site via our social media platforms continues to keep it relevant and top of mind with consumers.


Industry:  The year ended with 376 total Fruits & Veggies—More Matters licensees, 180 new packages approved to carry the More Matters logo (totaling 2,500+), and 74 Industry Role Models and 37 Champions, demonstrating strong industry support and involvement.  The 2014 Supermarket RD Program at Fresh Summit in Q4 was a success; PBH hosted more than 20 Supermarket RD's.  The new Store Tour Training Grant Program that was announced in Q2, offering $25,000 per semester to university nutrition and dietetic programs to train students to deliver grocery store tours, awarded grants to three universities for the Fall, 2014 semester.  PBH continued aggressive retail outreach including seeking ongoing support from retailers (current and prospects); hosting Business Exchange Roundtables with buyers and supermarket dietitians at the PBH 2014 Consumer Connection Annual Conference; and expanding outreach to independent retailers, including the formation of a new collaborative partnership with the National Grocers Association (NGA).   


Health Influencers:  PBH continued outreach to 20,000 educators and health professionals through the marketing of education materials on our websites, including monthly pre-drafted social media posts, 6 webinars, and our Fruit & Veggie Connection magazine.  Six Role Models and 1 Champion from the public health and school foodservice sectors were identified for 2014. 


Research:  Applications for the new marketing research grant program were received with 2 applicants approved to receive funding in 2015. Two PBH research reports were completed in 2014: Moms' Attitudes & Beliefs Related to Fruit & Vegetable Consumptionand a 2012 vs 2014 comparison report on Primary Shoppers' Attitudes and Beliefs Related to Fruit & Vegetable ConsumptionThese reports suggest that over time, shoppers want to, and are, eating more fruits and vegetables, with growing interest among lower income shoppers. Cost continues to be a concern, yet some of the more economical canned and juiced forms of fruits and vegetables are becoming less favored.  Having all forms available in the home, however, correlates with greater consumption. Use of Fruits & Veggies – More Matters as a marketing tool continues to drive consumer intent to purchase, especially among women and lower income households.

PBH Annual Conference: Registration Deadline Nears


The registration deadline for PBH's 2015 Annual Conference: The Consumer Connection is just a little over a month away!  Registration closes March 2, 2015 so don't delay, register today!  The new aspects of the 2015 annual conference provide even more reasons for you to attend. 

  • A 24-hour Networking Room for sponsors and attendees to meet one-on-one, share products, and build lasting partnerships.
  • A one-of-a-kind program line-up featuring experts from various fields, useful research for your next marketing campaign, and networking time to get the most out of attending.
  • Exclusive Business Exchange Appointment times spread over a three-day period, utilizing scheduling software so you can meet WHO you want, WHEN you want.
  • Our keynote speaker, David Meerman Scott, an internationally-acclaimed marketing strategist, and author of 9 books including three international bestsellers.

Also, back by popular demand:

  • Our ever-popular Awards Luncheon recognizing our Fruits & Veggies—More Matters Champions, Role Models, Ambassadors, and Supermarket Dietitians of the Year for their continued efforts and support of PBH's mission and of the Fruits & Veggies—More Matters national health campaign.
  • Our flagship eating occasion, The Walkabout Market Dinner, featuring a bountiful display of fruit and vegetable-infused cuisine in a casual strolling dinner setting.



Fruits & Veggies—More Matters® Role Models and Champions


In support of its mission to increase the consumption of fruit and vegetables, Produce for Better Health Foundation is pleased to announce the 74 Fruits & Veggies—More Matters® Role Models and 37 Champions for 2014.  The outstanding efforts of these organizations will be formally acknowledged at an awards luncheon on March 17, 2015 during PBH's Annual Conference: The Consumer Connection in Scottsdale, Arizona, March 16-18.


The 2014 Role Model honorees supported PBH's mission and the Fruits & Veggies—More Matters brand through a variety of ways: Using the logo on the label or pack of approved products, supporting PBH through social media, being an advocate for PBH and helping to secure new donors. The Champions demonstrated their support by: Using the logo on marketing materials, packaging, in circulars and in-store POS, or linking to our websites.


2014 Retail Role Models:

  • Ahold USA5
  • Dyess Air Force Base1
  • Homeland Stores2
  • Meijer, Inc.4
  • Niemann Foods1
  • Redner's Markets, Inc.3
  • Robins Air Force Base1
  • Roundy's Supermarkets, Inc.3
  • Skogen's Festival Foods2
  • The Kroger Company3
  • Wakefern Food Corporation1
  • Weis Markets3

2014 Retail Champions:

  • Big Y Foods, Inc.4
  • Hannaford Brothers1
  • Hy-Vee, Inc.2
  • King Soopers/City Market1
  • Lowes1
  • Marsh Supermarkets2
  • Schnuck Markets, Inc.2
  • SuperValu (Jewel-Osco)1


2014 Industry Role Models:

  • American Frozen Food Institute4
  • Bard Valley Medjool Date Growers Association2
  • Barsotti Family Juice Company, Inc.3
  • Bayer CropScience3
  • Black Gold Farms2
  • Blanc Industries1
  • Blue Book Services4
  • Borton and Sons2
  • California Avocado Commission3
  • California Canning Peach Association2
  • California Cling Peach Board2
  • California Strawberry Commission2
  • Campbell Soup Company2
  • Can Manufacturers Institute1
  • Canned Food Alliance3
  • Chelan Fresh Marketing6
  • Chilean Fresh Fruit Association1
  • Crunch Pak, LLC1
  • Del Monte Foods4
  • Del Monte Fresh5
  • Dole Food Company4
  • Dole Packaged Foods, LLC1
  • Domex Superfresh Growers5
  • Duda Farm Fresh Foods5
  • Florida Fruit & Vegetable Association1
  • Giorgio Fresh Mushrooms4
  • Green Giant Frozen & Canned2
  • Grimmway Farms2
  • Harvestmark/Shopwell1
  • Indianapolis Fruit Company, Inc.1
  • Juice Products Association3
  • Kelloggs Company4
  • Melissa's Produce, Inc.3
  • Monsanto Vegetable Seeds4
  • Mushroom Council4
  • National Mango Board1
  • Naturipe1
  • Nestle USA1
  • Nickelodeon1
  • Pacific Coast Producers4
  • Paramount Farms2
  • Pear Bureau Northwest4
  • Produce Marketing Association4
  • Rainier Fruit Co., Inc.6
  • Robinson Fresh6
  • Ruiz Sales, Inc.3
  • Sage Fruit Co, LLC2
  • Seneca Foods Corporation4
  • Stemilt Growers, Inc.7
  • Sunkist Growers, Inc.3
  • Sun-Maid Growers of California5
  • SUNSET®1
  • Syngenta Corporation2
  • Sysco/FreshPoint1
  • The Oppenheimer Group2
  • The Packer3
  • The Walt Disney Company4
  • U.S. Apple Association3
  • Ventura Foods1
  • Wawona Frozen Foods, Inc.3
  • Welch's4
  • Wholly Guacamole3


2014 Industry Champions:

  • AJ Trucco, Inc.1
  • Bare Snacks1
  • Better Bags, Inc.1
  • Bioplanet Corporation1
  • Chiquita/Fresh Express1
  • Coast to Coast Produce, L.L.C.1
  • Corey Brothers1
  • Crown Poly, Inc.1
  • Driscoll's1
  • Green Giant Fresh1
  • IFCO Systems, Inc.1
  • Made in Nature1
  • Manfredi Cold Storage1
  • Mariani Packing Company, Inc.2
  • Matthews Ridgeview Farms1
  • McDonald's Corporation2
  • McEntire Produce, Inc.1
  • National Watermelon Promotion Board1
  • NatureSeal, Inc.1
  • Okanagan Specialty Fruits1
  • Phillips Mushroom Farms4
  • Red Blossom Sales, Inc.1
  • Rocky Produce1
  • Sbrocco International, Inc.1
  • Seald Sweet1
  • Subway Franchise World Headquarters3
  • Topco Associates, Inc.1
  • United Fresh Produce Association1
  • Vision Produce Company1

Note: Superscript indicates the number of years that the organization has been an award recipient at this particular level of recognition.


The Retail and Industry Role Model and Champion criteria can be found on the PBH Foundation website.  For more information, and to learn how you can become a Champion or Role Model in 2015, contact PBH's Development team.


The Packer PBH Supplement


In support of PBH, Vance Publishing created and distributed a supplement on PBH's work and successes in 2014 to be featured in the Produce Retailer and The Packer.  The colorful 28-page supplement outlined two new grant programs, PBH introduced to the industry in 2014, the successes and lessons learned along the way through PBH's social media channels, the varied and numerous free resources available on PBH's websites, and ideas and tools to celebrate Fruits & Veggies—More Matters month in September.  View an online version of the supplement or contact PBH's Development team to obtain a hard copy.

February Social Media Posts


Love is in the air!  Spread the love to your fans with our social media posts!


February Twitter Party


Join PBH and Duda Farm Fresh on February 26 for our #Cheers2Chili party as we celebrate National Chili Day and all of the healthy ways vegetables can be easily incorporated into a fabulous chili recipe!



Thank You! New and Returning Donors


PBH is pleased to recognize the following companies who have contributed to the Foundation from January 5, 2015 through January 28, 2015. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


New Board of Trustee:
Red Sun Farms


Returning Trustees ($10,000+ Annual Contribution):
California Strawberry Commission
Rainier Fruit Company, Inc.
U.S. Potato Board


Returning Donors:
California Canning Peach Association
Columbia Marketing International
John Vena, Inc.
Peter Condakes Company, Inc.
Red Gold, Inc.
Rousseau Farming Company



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